Between 1995 and 2022, E-commerce has made strides in quantity and importance. Low-cost shoes, groceries, or even a flight ticket to see your loved family members. There’s no limit to the items you can purchase online, simply taking a few minutes and pressing a few buttons.
E-commerce sites allow you to create a brand that customers repeatedly enjoy shopping from. It helps you interact with your customers and expand the number of customers you serve by selling your goods and services. For an online shop to do its job effectively, which is to bring more customers who will pay you, it is crucial to have the correct London Web design.
2020 is an important year for websites selling E-commerce. All E-commerce platforms need to be aware of how design influences the sales of their sites.
To help you keep track of the latest designs for eCommerce websites in 2020, we’ve created a list of E-commerce design tips to help you quickly how to design your e commerce website?
Web design Trends for 2020:
- E-commerce websites must be easy to navigate:
Talk about being lost while navigating to the checkout cart. Many E-commerce sites are in the habit of having excessive content on their London web design. A messy website can confuse the mind of customers. When the website is unclear, customers often quit the shopping cart and go to your competitor’s site.
The navigation of an online website and the process to pay should be very simple and require the least number of steps possible.
- eCommerce websites must establish an identity for their brand:
One of the things that will decide the fate of your E-commerce store is the brand. A brand is something that customers want to be associated with. It makes you stand out from your competition.
When you design a site, make sure you give equal thought to the definition of your brand. Integrate your brand’s identity throughout the various elements of your website.
There are a lot of fake E-commerce websites on the web, and the brand is the only feature differentiating authentic websites. Branding builds trust and increases the sales of an online shop.
The content of your website, i.e., the text and images, should define the brand’s style. From logos to web text, all the content on the site should appear professional and with no room for error.
- The design of e-commerce websites must be to be user-friendly:
From design, appearance, and feel to the final experience, your E-commerce website must aim to educate your customer and generate a sale.
When creating websites for E-commerce platforms, it’s vital to design pages and components that are a reflection of the customer’s buying journey. The goal is to make shopping easy and quick. Customers are more likely to return to sites frequently if the simple checkout procedure.
Imagine it as follows. You’re a Web-based user trying to buy cat food on the internet. What are you going to type into the search bar? The essential keywords, surely?
What else are you looking for?
- A great image of the product
- Its detailed description
- Additional information
- Payment and checkout methods
“Confirmation” of your purchase
A well-designed product page is among the essential elements to ensure that the online store functions.
- An E-commerce website should be able to display colors that are related to its products and services:
Consumer psychology suggests that buyers’ purchasing decisions are influenced by their perceived colors. It doesn’t matter if they are in stores in physical stores or on eCommerce platforms. Colors are a significant factor. Positive affirmative colors that indicate confidence should be utilized on websites for E-commerce to increase sales.
In general, Most E-commerce websites tend to use white as a colour to emphasize the product instead of the site. Blue is typically employed on sites that offer services to increase trust. Food websites, as well as other sites for grocery, utilize the colour red, which symbolizes hunger.
Always distinguish the decider button or Call-to-action buttons by using the same colour. To allow the conversion (sales) to occur, they must be distinct from the other elements on your website.
- E-commerce sites must have the clear text and high-quality images:
Images can have a direct impact on sales. With online shopping, consumers cannot feel the item’s feel. The decision on whether to purchase the product or not depends on the pictures/video.
Not only the images of the products Headers, banners, footers, and random advertisements must have images of high quality to show credibility. When you list your items for sale, ensure you display professional photos taken from different angles to make it easier for customers to decide.
You can also make your social media content purchasable by adding tags to your content with the visual commerce platform and embedding these gallery shoppable images on your eCommerce site, which can boost sales directly.
In addition to images, text and other content on the site must be top-quality too. Text content is typically not look-through, but there are some keywords and modifiers that will not be missed.
The customers on an online store visit for images, not for long, rambling text. So, the content must communicate the brand’s message in as short a sentence as feasible.
Don’t forget to make use of testimonials. They can be beneficial to boost confidence and conversions. It would help if you aimed for more 4 and 5-star ratings and reviews.
- E-commerce websites should have a responsive web design that renders across all platforms:
The mobile and smartphone-loving generation requires shopping websites that function on mobile phones like desktop computers.
A proper rendering experience of mobile device screens, which includes rapid, responsive design and practical buttons, is essential for making your online store perform.
According to Big commerce, mobile users represent 54% of E-commerce sales. Responsive design is of vital importance if you want to expand your business.
- E-commerce sites must be able to define their site’s architecture, including categorization, clearly:
A website selling E-commerce products can contain between 1-1000 items or more to be sold. The correct categorization of products is important when you have a tremendous website.
Utilizing appropriate filters or putting products into a pre-defined Menu, Users will find it easier to find the item they were to find, resulting in a sale.
If the categories of products are not established, products are dispersed, which makes it difficult for the buyer to locate the product he is looking for. It’s like a department store, so when it’s organized and the cash registers are running.
- The websites for e-commerce should be safe:
When they shop online, shoppers prefer trusted sites safe for transactions. An SSL-secured website with secure payment gateways is essential for a reliable online store London Web design.
So, this is all about how to design your e commerce website. Web design is simple; However, when dealing with E-commerce websites, it’s a struggle to design websites that convert. Following the E-Commerce mentioned above tips for designing websites and some assistance from a well-known design and development agency like O2SOFT can make an E-commerce site easier.